CREATION CARE

Category: Branding, Identity, Naming, Tagline

Design Challenge

Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage our campus community, spark conversation, build empathy, and inspire action as stewards of our common home. Use Design Thinking’s human-centered research methods to create a climate change awareness campaign across media focusing on a country of interest. Phases include inspiration, ideation, and implementation. The solution must be feasible, viable, and desirable. How might we illuminate the effects of climate change and its impact on people, biodiversity, and the planet? What is currently being done collectively to mitigate climate change? What actions can individuals take? Use social science research findings to effectively communicate about climate change in a polarized world. 

Solution

I started off by thinking about what matters most to me in terms of climate change, and from there I decided on the ocean and the animals that live in it. I wanted something eye-catching, but focusing on the good rather than the bad. I wanted the people viewing the poster to see the eye catching main focus, and want to read more from that. 

Deliverables

24” x 72” Interactive Banner for Campus Column

Interactive social media component

Take-away item

Results

Used quantitative ratings (1–10), qualitative responses to assess attitudes about climate change before and after, results showed increased knowledge and awareness among participants, along with greater motivation to take action.